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We are beauty curators, rather than selling full beauty lines we've cherry-picked only the cult products. Cult Beauty was founded by a team of British and American beauty junkies with a thirst for transparency and products that deliver. Tired of having bathroom cabinets cluttered with half-empty or untouched bottles, it was high time for a change in the way we approached beauty. We pooled our resources with our expert panel to create a site that embodies our wish list of products, features and uncluttered design, complete with celebrity and insider beauty secrets. Our mission is to demystify the beauty industry, combining consumer trials with the vast knowledge of our expert panel to filter out the blaggers and braggers from the gems that do what they say on the tin. The result is a beauty hall of fame you can shop in the knowledge that anything you buy will be outstanding.